The Kaizen Foundation has announced its inaugural partnership with the UEFA Foundation for Children to support the 10,000 Smiles project. 

The initiative provided 10,000 UEFA EURO 2024™ match tickets to associations working with vulnerable children, bringing them joy and unforgettable experiences. The tickets were offered to children aged 8 to 16 from underprivileged backgrounds and children with disabilities from 8 to 21 years old. 

During the UEFA EURO 2024™ tournament, the 10,000 Smiles project hosted 10,000 children across 40 matches in 10 different stadiums, leaving a lasting legacy and bringing smiles and hope to children who need it most.